TV Networks Map Out Extensive Midterm Election Night Coverage
Broadcast, cable and late-night outlets are preparing wall-to-wall coverage of the midterm elections, including a 13-hour NBC marathon and nonstop Steve Kornacki updates.
Television networks are mobilizing sweeping election-night operations for the midterm elections, offering viewers an unprecedented range of live coverage options across broadcast, cable and streaming platforms, according to plans detailed by The New York Times.
NBC is mounting one of the most ambitious efforts, with 13 consecutive hours of election programming scheduled to keep audiences informed as results roll in across the country. The network's coverage will also feature a continuous livestream centered on Steve Kornacki, the data analyst known for his energetic command of an interactive electoral map widely referred to as "the big board."
Read more Rising Diesel Prices Push Small Trucking Firms Into Bankruptcy →
Broadcast rivals and cable news channels are similarly preparing extended prime-time and overnight programming blocks, underscoring the degree to which election coverage has become a marquee competitive event for the television news industry. Late-night programs are also adjusting their formats to accommodate the fluid nature of an election night when key races may remain uncalled for hours.
The scale of the planned coverage reflects both the high political stakes of a midterm cycle that could reshape control of Congress and the evolving media landscape, in which streaming and social platforms compete directly with traditional television for the attention of politically engaged viewers. Networks are betting that appointment viewing retains value on a night when real-time results demand expert interpretation.
Continue reading at NYT > Business